Alexander McQueen



Appropriately, a mysterious fog blanketed Milan on the night that Alexander McQueen would showcase his typical theatrical runway experience. Entitled Bailitheoir Cnámh (which is Gaelic for “The Bone Collector”), the designer picked up from where he left off with his last women’s collection, successfully finding a way to fuse technology (in this case, computer-engineered photo prints) with classic silhouettes. The most prevalent motif was a pile of skulls and bones, conjuring Paris’ catacombs, but the smeared paint print gave it a distressed feel. Wool-silk suiting and cotton poplin were the most common materials used; McQueen’s intentional use of smooth surfaces let the prints and patterns speak for themselves. Like other runways in Milan, some of the outerwear contained mixed materials and made for interesting use of contrasting textures. McQueen’s subversive personality always makes for an innovative collection full of new ideas that can easily be translated to more commercial markets.

View Collection Images

View Runway Video

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.