Marks and Spencer is building on the success of its first collaboration with Alexa Chung by releasing a second collection this November. WGSN Global News Editor Nigel Taylor reports
Marks & Spencer has confirmed it has worked on a second Alexa Chung Archives collection, launching November 1 for the important Holiday period.
Although details of Chung’s second collection has yet to be released, she has been photographed wearing a halter-neck black polka dot party dress Tuesday, with party season pieces at the heart of the collection.
Pieces for the 27-piece winter collection will be named after streets in Leeds, northern England, where M&S was founded in 1884.
“For this second collection I wanted to focus on a more luxe evening wear vibe to lead us into the winter party season and was thrilled to once again to discover an abundance of inspiration within the Marks & Spencer archive,” the model and TV presenter said in a statement.
M&S said Chung’s first collection launched in April saw 20,000 pieces shifted by late afternoon on the first day, with the hero item, the ruffled Harry blouse, sold out.
Chung, meanwhile, will also launch her signature fashion range next May. After fronting a number of fashion lines, including this M&S collaboration and her ongoing AG Jeans campaign, she announced in July that she would be designing her own womenswear collection. Speaking about her decision to launch the label, Chung said:
“After many seasons of inspiring and eye opening collaborations with some of my favourite brands, I have decided that now is the perfect time to go it alone and establish my very own fashion line…I have been fortunate enough to have found a wonderful team from various corners of the fashion industry and beyond to help realise my vision and make this lifelong dream a reality. We hope to bring you wearable, cool clothing you can live in and love in, whilst exploring the sartorial relationship between masculinity and femininity, something that has been a cornerstone of my personal style since I was old enough to dress myself.”
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