Alexa Chung for M&S and two other high-street collabs to get excited about

wgsn_alexachung3_m&s-highstreetFashion collaborations can go a multitude of ways, there was the Madonna for H&M collection that most would rather forget and then there was the Balmain for H&M collection, which caused such a stir that fights broke out with consumers desperate to get a piece of the hottest designer of the moment, at an affordable price.

This spring a new wave of collaborations are floating into stores. Here are the three worth investing in.


1. Alexa Chung for M&S

The former TV presenter and current fashion muse is using LFW AW16 as a chance to build excitement around the range. She kicked off LFW with a party, showcasing select items from the range.


This is not the first time Alexa has turned designer, the success of her recent AG Jeans collab is well known, and when she was spotted in the standout suede skirt from M&S last winter the piece sold out, so this collaboration makes sense.


Expect to see: A 31-piece collection of dresses inspired by vintage M&S prints, trench coats and 70s wide leg pants. Arriving in stores: April 2016.

2. Rodarte and & Other Stories

wgsn_rodarte-highstreet1 wgsn_rodarte-highstreet

Rodarte’s latest collaboration is with the H&M owned &OtherStories. It seems to be a fitting move for both brands – the LA aesthetic of designer sisters Kate and Laura Mulleavy with the laid back but stylish vibe of &Other Stories.

Expect: knits, ready-to-wear, accessories and shoes. Available: March 17

3. River Island and Sibling 


River Island is a proud supporter of emerging LFW talent through its Design Forum programme, previous designers have included Eudon Choi and William Tempest. Now it’s the turn of British label Sibling, which crashed onto the fashion scene in 2008 with stand out knitwear. This high-street collaboration will help bring these quirky designs to the masses.

Like this? Join WGSN for retail analysis, intel on the key shapes of the season, and up to the minute INSTOCK data.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

Alexa Chung for M&S and two other high-street collabs to get excited about

Add a comment...
Please enter a valid comment
Please enter a valid name
Please enter a valid name
Please enter a valid email address
Please enter a valid email address
Please enter a valid website
Please enter a valid website

Alexa Chung launches her own fashion label
May 11th, 2017

[…] she’s done successful collaborations with everyone from AG Jeans and Madewell, to Superga and M&S, proving that everyone wants a piece of her always-on-point, boy-meets-girl style, ” says […]

Coach is teaming up with Rodarte for the ultimate fashion collab
Mar 30th, 2017

[…] are no strangers to design collaborations. Last year they teamed up with high street retailer &OtherStories for a capsule collection and before that they worked with Target in 2009 on a more affordable […]

Alexa Chung’s Archive collection for M&S is coming back
Sep 13th, 2016

[…] her signature fashion range next May. After fronting a number of fashion lines, including this M&S collaboration and her ongoing AG Jeans campaign, she announced in July that she would be designing her own […]

Related Stories

69: Déjà Vu – A retrospective exhibit at the MOCA

Wellness hubs: The future of the spa experience

Playtime Tokyo moves venue, and hosts some of the hottest brands