4 hours ago | By WGSN Insider
Feb 21, 2016
Fashion collaborations can go a multitude of ways, there was the Madonna for H&M collection that most would rather forget and then there was the Balmain for H&M collection, which caused such a stir that fights broke out with consumers desperate to get a piece of the hottest designer of the moment, at an affordable price.
This spring a new wave of collaborations are floating into stores. Here are the three worth investing in.
1. Alexa Chung for M&S
The former TV presenter and current fashion muse is using LFW AW16 as a chance to build excitement around the range. She kicked off LFW with a party, showcasing select items from the range.
This is not the first time Alexa has turned designer, the success of her recent AG Jeans collab is well known, and when she was spotted in the standout suede skirt from M&S last winter the piece sold out, so this collaboration makes sense.
Expect to see: A 31-piece collection of dresses inspired by vintage M&S prints, trench coats and 70s wide leg pants. Arriving in stores: April 2016.
2. Rodarte and & Other Stories
Rodarte’s latest collaboration is with the H&M owned &OtherStories. It seems to be a fitting move for both brands – the LA aesthetic of designer sisters Kate and Laura Mulleavy with the laid back but stylish vibe of &Other Stories.
Expect: knits, ready-to-wear, accessories and shoes. Available: March 17
3. River Island and Sibling
River Island is a proud supporter of emerging LFW talent through its Design Forum programme, previous designers have included Eudon Choi and William Tempest. Now it’s the turn of British label Sibling, which crashed onto the fashion scene in 2008 with stand out knitwear. This high-street collaboration will help bring these quirky designs to the masses.
— River Island (@riverisland) February 19, 2016
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