Jun 26, 2017 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
The latest celebrity collaboration that everyone’s talking about is of course, Alexa Chung for AG Jeans. The collection hits the AG Jeans site today and has already dropped for pre-sale on select websites. The collection is, as you’d expect, pure signature Chung style: bib n brace overalls, plenty of denim dresses, lots of retro, mid-cast brights and of course, the perfect A-Line skirt and cut off short. The lookbook, shot in AG’s hometown of LA, reflects the perfectly timeless yet totally retro attitude conveyed in the pieces.
Alexa speaks to womenswear Daily about her influences:
“The collection is inherently the missing pieces of dream denim wardrobe, which, as ever, is predominantly inspired by a late Sixties, early Seventies aesthetic”
For those who follow her instagram feed (I’m personally obsessed) you would have noticed her modelling many of her pieces in baths, on pianos and up against mirrors over the last few days (so many selfie ideas!)
We personally really like the collaboration; Alexa has been the ultimate denim pin-up of the last few years and it makes perfect sense for her to try her hand at designing denim. The collection is very ‘her’ and AG have been very smart in tapping her awesome style, rock n roll ideas and of course, perfect legs for their skinny jeans.
Check out more from the look-book below:
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.