Aug 16, 2017 | By WGSN Insider
Request a demo and see WGSN for yourself.
As the dust settles over Men’s Collections in London, emerging British menswear designer Alex Mattsson releases a trippy fashion film to accompany his F/W 14 collection.
Alex Mattsson returns to London Collections: Men showcasing one of its most explosive presentations during the Fall/Winter 2014 schedule. Like previous seasons, Mattsson’s latest collection “Glimpse the Eternal” combined the musical attitude Red Bull Catwalk Studio with his own innovative designs. Creating a unique performance Mattsson tapped Brooklyn-based rapper and fashion darling Zebra Katz (who worked together for F/W 13) to collaborate on the live presentation as well as a trippy music video to accompany the collection. Inspired by “inner space – the inner space of the subconscious that can only be glimpsed through meditation, drugs or dreams…” the short video takes the viewer through this inner universe, showcasing his sleek sportswear designs and psychedelic prints. The film is backed by the thumping Zebra Katz track LST CTRL.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.