Dec 06, 2018 | By Georgie Hyatt
Big data meets consumer insights. Experience WGSN.
Jun 30, 2015
Giving her best elfin stare down.
Moving on from last season’s enchanted forest campaign Alberta Ferretti enlists model Sasha Pivovarova to translate the next chapter of the fairytale theme that the brand’s fans have come to expect each season.
Photographer Peter Lindbergh who has lent his dreamy lens to the brand’s campaigns over the last two years, helping to structure the brand’s romantic campaign identity, shot the Autumn/Winter 15 campaign.
The theme this season looks more like a dark romance with Pivovarova’s light smokey eye created by Emmanuel Sammartino to match the dark chiffon and elaborate floral embroideries of the collection.
Pivovarov’s elfin-like face has made her a favourite of photographers and editors alike whenever a romantic fairytale theme calls, making her a perfect fit for the hypnotizing Italian Renaissance theme of the campaign. The casting was done by Piergiorgio Del Moro and the Rapunzel like extensions she wears were created by hair stylist Odile Gilbert.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.