Jan 17, 2017 | By WGSN Insider
The Stylesight Active Team is busy! We are officially in hustle mode on the road traveling for a slew of incredible trade shows and events on the West Coast. Last week we had the chance to check out AGENDA in Long Beach, CA and over the weekend, went to the iconic US OPEN of Surfing contest, that’s been the place for all things surf for decades in Huntington Beach, California.
At AGENDA, we were stoked to check out the latest trends within the skate, surf and streetwear scene with several brands breaking out of the old and into the new for a fresh approach. Top trends included bucket hats, matching tops and bottom sets, new innovations in technical boardshorts for men and chic neoprene wetsuits for women, not to mention the continuation of floral prints across both genders…
Rip n Dip
Baker x Volcom
And of course we got to catch up with key people in the industry from Steve Ternosky and Shepard Fairey from OBEY to GT at Von Zipper and The Dingo and Danny Kass at Grenade.
Danny Kass & The Dingo
Shepard Fairey & Steve Ternosky
While at the US Open of Surfing, we spent a few days taking in the latest streetwear trends on Huntington Beach. The 50,000 + attendance a day was at full throttle with a plethora of beach-ready looks…
Pro surfer Carissa Moore
Our West Coast coverage will continue throughout the week. We have Outdoor Retailer coming in hot from July 31st – August 4th in Salt Lake City, Utah. The trend train is actively moving, so watch out!
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.