Jan 03, 2018 | By Sandra Halliday
The Active Team has gotten more than a few chuckles from Agenda’s Snowshow promotion efforts featuring pro Danny Kass and The Dingo for its January 2011 tradeshow in Aneheim, California. The first commercial came out a few months ago – which we played over and over again. The second commercial was then released, again featuring The Dingo and Kass, explaining the difference between snowboarding and skiing and highlighting why the snowboarding business should be left to snowboarders not skiers.
The second commercial stays true to the first comparing the two sports with The Dingo playing the skier and well, Kass playing well…a snowboarder. (Not a far stretch.) Also amazing, they took direction from Apple’s clever commercials, comparing Macs to PCs, to really add drama to “the feud”. Hilarious is an understatement.
We have to preface by saying that we LOVE skiing, hell we grew up on it, and it was our segue to snowboarding, yet at the same time, who doesn’t love a novel joke told by some of the funniest guys in snowboarding.
Watch for yourself…over and over and over…
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.