AG Jeans taps Daria Werbowy in the latest genderless campaign of S/S 16
By Samantha Aldenton

Girls who are boys, who like boys to be girls….confused yet?

Jan 26, 2016
/

57 sec
Like

Cottoning onto the gender neutral trend that’s currently making the campaign rounds, AG Jeans has enlisted supermodel Daria Werbowy for her fourth campaign with the brand, this time with the twist of it doubling as both the men’s and women’s advertising.

The brand follows in the footsteps of Louis Vuitton’s ad campaign starring actor Jaden Smith posing in a skirt from the label’s S/S 16 collection as well as Acne Studios A/W 15/16 campaign which featured the 12-year-old son of founder Jonny Johansson in its women’s collection.

The gender divide’s bridging gap is not a totally foreign concept and those wanting to understand its recent evolution can read about it in the ‘Global Digest – Genderless Fashion’ report on the site.

SP16 Campaign Shot List_12-21-15[2]-3

The snowballing trend has been steadily building from as far back as 2011 however the recent development of creating genderless and unisex advertising is its latest iteration and one that looks set to continue in 2016.

AG Jeans’ Director of Global Communications explained that the recent campaigns by brands like Louis Vuitton sparked the idea of reversing the gender role and described model Daria Werbowy as the perfect candidate to be able to do so:

“It’s not often you have the opportunity to work with someone like Daria and part of those advantages are that your parameters, so to speak, are limitless. We saw the recent trend of some designer brands shooting men in womenswear and thought doing just the opposite could/would be interesting and noteworthy.”

The images shot by photographer Cass Bird were also accompanied by an intimate film showing Werbowy in the collection as she and Bird (the two are good friends IRL) hang out in a sunlit apartment before traipsing through the streets of LA.

SP16 Campaign Shot List_12-21-15[2]-6

SP16 Campaign Shot List_12-21-15[2]-7

SP16 Campaign Shot List_12-21-15[2]-10

SP16 Campaign Shot List_12-21-15[2]-9

SP16 Campaign Shot List_12-21-15[2]-12

LIKE THIS? Follow Sam on twitter/instagram

For more global analysis, key beauty trends and consumer trend forecasts, join WGSN


Subscribe to WGSN

DenimBanner
Get more Denim insights as a WGSN subscriber

Related stories

4 photos
This is how your jeans will look come summer 2018

8 photos
GUESS Jeans announces gender neutral collection

6 photos
Why brands need to give more thought to their packaging

Peter Copping exits Oscar de la Renta, Louis Vuitton denies Ghesquière departure

3 photos
The Common-Folk: Mixing Japanese tradition with modern design