Nov 16, 2017 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Jun 11, 2012
This month Calypso St. Barth and AG Jeans have partnered to give the public an opportunity to have a say in the design process with an exclusive pair of printed denim pants.
Calypso’s Creative Director, Elisa Miller, has hand-painted three designs, one of which will be printed on a pair of AG Jeans, sold exclusively at Calypso St. Barth. It’s up to you to decide which print makes the cut, all you have to do is repin your favorite. The print with the most repins will be announced on 6/18, to be sold in August as part of the F/W 12 collection. The three hand-painted designs that are up for re-pinning include The Wanderlust Print featuring various handwritten expressions, The Distressed Zebra Print and The Brightly Colored Bird Print.
Fashionandmash.wordpress asked both brands a few questions on the brand to find out more: “We are known for our beautiful color and signature prints which naturally resonate with visually inspired Pinterest users,” says Rachel Deutsch, vice president of marketing and PR for Calypso. “This is a great opportunity to empower our consumers and connect with them in a more meaningful way, by involving them in the design process.” Samuel Ku of AG Jeans added: “We are especially excited to embark on a new way of reaching out to our customers through Pinterest. In this age of me-commerce, co-creation and increased personalization, we are excited to be able to communicate and cater to the tastes of social media savvy contemporary women.”
Pinners are encouraged to repin their favorite design so go and check the Calypso Pinterest board “AG + Calypso St. Barth Denim Collab” to see all three prints and to repin your favorite. Activation will remain live until June 15 and the design one with the most repins will be announced on 6/18! #CalypsoAG
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.