Aug 17, 2017 | By WGSN Insider
Last week, the Active Team swung downtown to check out the AETHERstream mobile pop-up shop that JUST arrived in NYC. When we say just arrived, we mean literally, as the shop is housed in a refurbished Airstream that has been driving cross country from LA. Aligned with the look and feel of the brand, a well-curated collection of rustic gear and photographs, as well as an Army canvas tent from Armbruster Tent Makers, were merchandised to complement the technologically advanced, yet minimal outerwear.
Known for its simple, modern aesthetic, we were excited to see the pop-up shop encapsulating the brand’s retro refinement. The fall-appropriate shop aims to inspire adventure seekers to gear up for the holidays, putting them at ease with a cozy environment and hot cocoa.
Open until New Year’s, go check out the AETHERstream at the corner of Prince and Mulberry Street for all your urban-outdoor needs. – Calvy Click
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