The teen retailer is forgoing the China market to make a bigger impact in India instead. WGSN Senior Editor Petah Marian reports
Aéropostale is focusing on developing its footprint in India over China, aiming for INR500 crore in revenue from the country over the next four years.
The teen retailer has opened its first store in the country through a partnership with textile major Arvind and said that India would be among its top three markets during that period.
The Times of India reported senior VP of international and global licensing at Aéropostale, Kenneth Ohashi, as saying: “India will become one of our most important markets. China is overcrowded with foreign brands at the moment. Latin America, which brings us revenues of around $100 million, is our second-largest market after the US.”
The Economic Times reported that the brand planned to use drones for advertising before the store opening, using circle Select CityWalk mall in Delhi on Friday evening when it held a music festival a day ahead of the opening of the store, executives said.
Arvind managing director J Suresh said: “The brand promotion will be the first of its kind in India. The aim is to attract youngsters through such novel marketing campaigns, supported by musical shows during the brand launch.”
STAY UP TO DATE: You want the need-to-know news, right? Our journalists deliver a daily curation of the most important industry happenings. Sound good? Join WGSN.