Aeropostale, a mall-based specialty retailer of casual and active apparel for young women and men, opened their brand new flagship store last week in the heart of Times Square. The 19,000 square foot store is located at 1515 Broadway at 45th Street and features two levels of shopping, including dedicated spaces for a “T-shirt Shop,” a “Dorm Room” for pajamas and loungewear, a “Jean Library” modeled after the New York Public Library, as well as a second floor “Viewing Room” which treats customers to an unparalleled view of Times Square and allows them to make a video on the “Aero Dance Cam,” which is then displayed on the store’s 3-panel LED billboard outside. The space pays homage to the brand’s New York City roots by using authentic Big Apple decor, including metal and polished concrete materials, oversized subway tiles lining the cashwraps and an illuminated vintage Aeropostale sign. Following the theme of its unique architectural design, the store also features an extended merchandise assortment, with limited edition New York City merchandise that will only be available at the new location.
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