Oct 23, 2018 | By Theresa Yee
Get more with a WGSN membership. Click for a demo.
Jan 25, 2016
Adult colouring books have never been so popular, the trend for this childlike pastime is at an all time high, as the WGSN Lifestyle and Interiors team long predicted. There is something so calming about putting down your phone and focusing more intently on creating some art, no matter how good or bad you are at actually colouring in. It’s something I’ve been practising since the New Year and I love it, I keep my pencils and colouring book in my bag at all times.
The reason I love the idea of this book is that for black women, the subject of our hair is a topic that everyone has an opinion on. I’ve been on my own journey with my hair, first braided and then chemically straightened and then a particularly bad keratin treatment, which actually pushed me to have my hair natural and I love it. But then having it natural comes with its own set of instructions (I’ve never owned so many different types of hair oil, conditioners and curl crèmes).
Then there are the opinions people have about black women’s hair. At a recent talk in central London about identity and our hair, one lady in the audience stood up and explained that her boss threatened to fire her because of her hair extensions (I mean, really?). So, there is still a long way to go before our hair is celebrated, or until I can walk into just any hair store or salon to get the products I need, or get my hair styled by someone who even knows what to do with it.
This is why I love Andrea Pippins book. It is a pure in-your-face celebration of our wonderful locks, the tight coils that our hair forms just after it’s been washed, the stretched out strands they form after we’ve detangled it and added our magical mixtures of oils and conditioners, and finally, the perfect styles we end up with. The flurry of images of the book that have been dominating my social media feed have me so excited about the book- and its message: body positivity.
At the weekend Andrea teamed up with the events company TheNublk to celebrate the book with a colouring in session and meet and greet. I loved that so many women turned up to bond about our hair and colour in together. Andrea also gave a talk this week at the London College of Fashion about how her book came to be.
I can’t wait to get my copy of the book and celebrate all the wonderful styles my hair is capable of.
Follow Andrea here
For more Lifestyle and Interior trend forecasting, and what’s next for colouring books, join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.