Jun 24, 2017 | By WGSN Insider
It’s men’s market week in New York, and as buyers, brands, and editors flock to the tradeshows and New York Fashion Week: Men’s, we’re highlighting some of the best stuff we’re seeing. Pete Macnee founded menswear brand Adsum in 2014. Informed by a love of the Northeast and wearable staples with practical fabrics, he’s currently showing his Spring/Summer 2017 collection at MAN Show.
His previous Spring/Summer 2016 collection is highlighted in the label’s “Summer In Exile” lookbook, a relaxed narrative that tells a story of beachside lounging, laid-back days, and breezy nights. Key items include the barn coat, a minimal take on the classic outerwear piece often worn around American farms, updated with taped seams, a glued placket, and tonal buttons on a laser-cut placket.
Also worth noting are the Camp Hero Trunks, a sportier take on shorts with an elasticated drawstring waist. They’re made of a nylon/spandex blend coated with a durable water-repellent treatment and UPF-50 sun protection, making them as pragmatic as they are subtly stylish.
Adsum also offers a warm-weather ready take on the anorak, with nerdy outerwear details like taped seams and a three-layer waterproof fabric that’s actually quite breathable, and wicks moisture away from the body. It’s ideal for gloomy mornings or days where the forecast calls for rain.
The Spring/Summer 2017 collection features elevated pieces like an indigo-dyed terry cloth sportcoat, outfitted with casual patch pockets, soft shoulders, and an unconstructed shape—the perfect complement to the label’s eminently comfortable knits and tees.
Adsum also showed plenty of great shirting options for S/S 2017, like this tonal navy plaid work shirt made from a soft brushed twill. The lived-in colour is achieved by piece washing the fabric, meaning it already feels like a consumer’s old favorite off-the-rack. As men continue to desire pieces with the breaking in process already done for them, these kinds of treatments and washes continue to be relevant to the market.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.