Meet Adsum: The NYC menswear brand with a lived-in appeal
By Jian DeLeon

Combining sportswear staples with high-end fabrics and a passion for the Northeast, designer Pete Macnee makes practical clothes that already feel like old favourites.

Jul 11, 2016
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It’s men’s market week in New York, and as buyers, brands, and editors flock to the tradeshows and New York Fashion Week: Men’s, we’re highlighting some of the best stuff we’re seeing. Pete Macnee founded menswear brand Adsum in 2014. Informed by a love of the Northeast and wearable staples with practical fabrics, he’s currently showing his Spring/Summer 2017 collection at MAN Show.

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His previous Spring/Summer 2016 collection is highlighted in the label’s “Summer In Exile” lookbook, a relaxed narrative that tells a story of beachside lounging, laid-back days, and breezy nights. Key items include the barn coat, a minimal take on the classic outerwear piece often worn around American farms, updated with taped seams, a glued placket, and tonal buttons on a laser-cut placket.

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Also worth noting are the Camp Hero Trunks, a sportier take on shorts with an elasticated drawstring waist. They’re made of a nylon/spandex blend coated with a durable water-repellent treatment and UPF-50 sun protection, making them as pragmatic as they are subtly stylish.

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Adsum also offers a warm-weather ready take on the anorak, with nerdy outerwear details like taped seams and a three-layer waterproof fabric that’s actually quite breathable, and wicks moisture away from the body. It’s ideal for gloomy mornings or days where the forecast calls for rain.

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The Spring/Summer 2017 collection features elevated pieces like an indigo-dyed terry cloth sportcoat, outfitted with casual patch pockets, soft shoulders, and an unconstructed shape—the perfect complement to the label’s eminently comfortable knits and tees.

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Adsum also showed plenty of great shirting options for S/S 2017, like this tonal navy plaid work shirt made from a soft brushed twill. The lived-in colour is achieved by piece washing the fabric, meaning it already feels like a consumer’s old favorite off-the-rack. As men continue to desire pieces with the breaking in process already done for them, these kinds of treatments and washes continue to be relevant to the market.

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