Sep 27, 2018 | By Sandra Halliday
Along with today’s launch of the new ClimaCool Seduction running shoe, adidas is debuting a campaign with some of our favorite athletes and entertainers. Katy Perry, David Beckham, and Derrick Rose make up the important team that is the adidas brand identity, along with a quick hello to designer and collaborator Jeremy Scott. It’s great to see such a diverse team supporting their brand from a global perspective.
The ClimaCool Seduction features sole-to-upper ventilation for ultimately breathable design, perfect for the approaching summer months, available at $100 at adidas worldwide. -Calvy Click
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.