May 17, 2017 | By WGSN Insider
This weekend sees the opening of adidas Originals’ new London flagship store, having already launched in Berlin, Shanghai and Seoul. The store is located on Fouberts Place, just off the vibrant Carnaby Street, and will showcase the full line of adidas Originals footwear, as well as limited edition releases and collaborations.
The space will also play host to a series of exclusive events throughout the year that champion young local creatives. For the launch, the brand has partnered with emerging London-based photographers, street artists, animators, multimedia artists and poets to create a unique space that reflects the city’s creativity and originality.
To celebrate the opening, adidas Originals has produced a special edition of this year’s coveted ZX Flux trainer featuring satellite imagery of the streets of London, with just 150 pairs to be on sale in the new store from this Saturday.
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