adidas hits record €1bn sales in Germany, Austria and Switzerland
By Yasameen Noorian

German athletic sportswear giant adidas said late Monday it remains in “attack” mode despite delivering record €1bn sales in its home market, combined with …

Feb 03, 2015
/

Like

German athletic sportswear giant adidas said late Monday it remains in “attack” mode despite delivering record €1bn sales in its home market, combined with neighbouring Austria and Switzerland, last year.

2014 sales in Germany jumped 15%, boosted by a record 3m unit sales of home nation football (soccer) shirts ahead of the country winning the World Cup last summer in Brazil. In total, domestic football product sales for adidas increased more than 30% last year with strong growth also seen in the running, training and lifestyle product categories.

It also noted the sister Reebok brand played a key role in the group’s positive development in Germany were sales of the fitness brand rose 9% in 2014.

Meanwhile, sales through its own retail stores increased at a double-digit rate, with particularly strong growth in e-commerce, it said.

Global sales executive Roland Auschel said: “Our business in Germany, Austria and Switzerland is growing significantly faster than the sporting goods market as a whole. We are very pleased with our development, but we remain on the attack.”

MD for Centyral Europe Winand Krawinkel added: “Consumers are more in the mood to buy than they have been for a very long time, and they are showing a palpable desire to buy adidas and Reebok.”


Subscribe to WGSN

blog_ad2
Big data meets consumer insights. Experience WGSN.

Related stories

Amazon Go store
2 min
Amazon Go: The Store of The Future?

1 photo
Designers Maxwell Osborne and Dao-Yi Chow out of DKNY

Burberry rejects Coach's multiple takeover offers

3 photos
eBay's latest retail pop-up tracks shoppers emotions on camera

Gilt.com Will Open 'Gilt at Sea' Retail Pop-Up For The Holidays