Dec 12, 2017 | By Clare Varga
We here on the Active Team are massive fans of Stella McCartney and her longtime collaboration with adidas — multiple seasons continue to present the best of the best in active apparel for women with the new Spring/Summer 2014 collection being no different! In London last week, McCartney debuted her looks for the adidas by Stella McCartney range for next year in a quite different and unique landscape. Models were athletes…spinning, working out and showing how the technical gear could preform.
All photos shot by: Claire Pepper
We were lucky enough to also have a sneak peak of the collection through its look books! Shot by Tyrone Lebon, the images boast the perfect balance of a active x fashion spread — something, as you know, we’ve been tracking for sometime here at Stylesight. Below are some of our favorites from the shoot…
More to always come in this directional, ahead-of-the-curve trend! Bring it on!
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.