The partnership has yielded beautiful pieces featuring nostalgic prints that are sure to be a hit at retail. WGSN Associate Editor of Kidswear Clare Weston reports
Want to see something cute today? Check out Disney’s latest collaboration – this time with baby brand aden +anais.
The WGSN kidswear team got a sneak preview of the newest collaboration – which is set to launch across Europe in 2016 – resulting in a gorgeous line of swaddles, muslins, burpy bibs and dream blankets. But the best thing? The products feature exclusive Disney illustrations starring Bambi, The Jungle Book and Winnie the Pooh.
These fresh designs are nostalgic and celebratory of these multi generation characters. Our favourite? The Winnie the Pooh map print following Pooh’s adventures along an intricate Sussex map.
The products will be sold through aden + anais retailers throughout Europe and through the aden + anais website.
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