Athleisure has evolved, ditching the name and embracing new innovative fabrics within this key market. WGSN Head of Active Clare Varga reports
Activewear is the type of word that hits peak popularity at the start of the New Year when gym goers are out in force. But activewear (formerly athlesiure) is in my constant vocabulary for 365 days of the year. I’ve seen this growing market emerge from the sidelines and be embraced by the wider fashion industry. It’s gone from the periphery of fashion to the mainstream, making its most recent appearance on the Couture Versace catwalk.
And as this trend has evolved, so too, have the materials. Fabric innovation is what keeps the sector so popular and a billion dollar section of the fashion industry. For 2016 and beyond we are seeing some real growth within fabric innovation, think game changing textiles and self healing fabrics.
To celebrate the rise and rise of activewear, WGSN has created a special one-off trend wall timeline, which visitors to Munich Fabric Start can see up close. If you can’t make it, we’ve got a sneak peek of the timeline wall here for you to enjoy.
If you’re down at the event in Munich, you’ll be able to see, touch and snap photos of the entire timeline and hashtag #ALLDAYACTIVE
Better still, you can get a front-row seat at our Activewear trend seminar where we explain the evolution in detail. Sign up here for more details.