Active Team takes Portland!

This week we have been lucky enough to be out in the beautiful Pacific Northwest exploring the Active market throughout the city. Long nicknamed “Sport City” for good reason Portland, Oregon is a thriving hub for Active brands both big and small. That said, we set off to check it out and report back on our favorite finds. Boasting multiple sports teams Portland is home to the Trail Blazers and the Portland Timbers, and soon to be home of the Portland Thorns.

The famous White Stag sign in Old Town

Steel Bridge with the Rose Garden in the distance – Home of the Portland Trail Blazers

Jeld Wen Field – Home of the Portland Timbers

The city is also known for being home to many of our favorite monster Active brands including Nike, adidas, Columbia and more. On this trip we took time though to focus on some of the newest retail popping up around the city. Many Portland brands from Snow Peak to Poler to Keen are claiming the city in a big way, and we couldn’t be more excited about the ever-changing retail landscape of the city.

Keen Garage in the Pearl District

One thing Portland loves as much as sports – Dogs!

Fresh Mural of Prefontaine in the Pearl District

Snow Peak’s brand new and only retail location in the United States

We have a love affair with Portland, and can’t wait to get back again. Stay tuned for our report coming up next week on must-see stops when visiting the City of Roses!

-Erin Mintun 

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.