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Active Luxe

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The recently launched Adidas SLVR line has finally landed in NYC. The brick-and-mortar store proudly took its place at 108 Wooster Street in Soho last week. In the active market, this highly anticipated, occasionally eco collection is meant to answer the needs of the everyday lifestyle enthusiast who appreciates subtle, “underground” brands. Positioned between the edgy Y-3 customer and the part time performance aficionado that prefers Stella for Adidas, SLVR is a modern, no-frills collection of basics with clean lines and luxurious active fabrics.

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