Apr 02, 2019 | By Joanne Thomas
Recently the Active Team took a much needed holiday break to Europe for an end of summer send off! While traveling, we fortunately had to chance to soak in all in the inspiration that Europe has to offer from food and beautiful views to stunning beaches and culture — which of course includes a bevy of international magazines for long plane trips! While traveling through the airport, we picked up a copy of the September 2013 issue of Harper’s Bazaar UK to find one of the best editorial spreads we’ve seen in quite some time featuring iconic supermodel, Natalia Vodianova and some of the most directional active footwear around.
Photographed by legendary photographer Jean-Baptiste Mondino, the 14-page spread marries active and the runway seamlessly with such brands as Nike, Puma and Reebok being featured. The fashion x active trend is hitting an all time high and we couldn’t be happier. We’ve been following this traction season after season, so to see additional validation of how one can wear ready-to-wear with a set of trainers in everyday life (and not just in fashion magazines) proves steadfast popularity.
The Spring/Summer 2014 Collections we’ve been tracking during New York Fashion Week are also bringing forth a slew of active looks down the Runway. Thus far some of our favorites include Cynthia Rowley, VPL and Lacoste. A thorough roundup is currently in the works and coming quite soon. Stay tuned!
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.