Mar 26, 2018 | By Alice Gividen
We’re MASSIVE fans of professional skateboarder Eric Koston. For the last two decades, he’s pushed limits within skating to the point where no one can really contest his talents. Case in point with Koston’s recent Nike SB commercial, The Legend Grows – to highlight his latest new shoe, the Nike SB Koston 2 and “trick” – where the pro was spoken about by a bevy of heavy hitters in sport. Not to mention a bit of slapstick comedy to follow suit for the rumor mill…this is skateboarding isn’t it?!
Nike SB Koston 2
“I thought it was funny because it’s what happens but we took it to another level. We made it a little more slapstick. These rumors do start and spread and then you find out it’s not true.” – Eric Koston
Tiger Woods, Paul Rodriguez, Allyson Felix, Danny Kass, Alex Olson, Kyrie Irving and Neymar all speak to the utmost high regard about Koston (and his trick). While tastemakers within the world of skate also make a cameo that include legendary photographer Giovanni Reda, artist Neckface and Thrasher Magazine editor, Jake Phelps.
Giovanni Reda & Paul Rodriguez
We’re sure you’ll get just as much humor and inspiration from Koston’s commercial as we did. Enjoy!
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.