Feb 15, 2017 | By Sarah Housley
Experience Lifestyle & Interiors on WGSN.
London-based design studio Aberrant Architecture has unveiled a mobile roaming market as their latest quirky project.
Inspired by sixteenth century market structures and Lambeth’s connections to mystics and fortune-tellers, the bright blue mobile stall acts not only as a signpost but it serves as a local information point for passers-by.
Located at one of London’s oldest markets, Lower Marsh Market in Waterloo, the stall pays homage to London’s historic and vibrant market culture. The multi-functionality that has become the designers’ signature style is played on again as the stall is mounted on a trailer chassis and unfolds to reveal a built in chessboard with seating and a rooftop pop-up stage for hosting performances. An oversized chicken sign that beckons passersby harps back to Romanic legends of chickens being used by fortunetellers for their predictions.
The designers also looked to Hugh Alley’s sixteenth century A Caveatt for the City of London and his sketches of totem structures that were meeting points for market traders for inspiration.
“We really wanted to challenge the idea of how a sign could become a physical experience and weave together the richness of the area’s past with the street’s current character,” explains Kevin Haley, co-founder of Aberrant Architecture.
“By re-imagining historic market structures to reflect the unique character, noise, and atmosphere of the present day market the new stall marks the next step in Lower Marsh’s story”.
Waterloo Quarter Food Festival will welcome the mobile stall during June and July this year. – Babette Radclyffe-Thomas
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.