Login

Abercrombie Says Bonjour to Paris

Abercrombie & Fitch prepares for their new Paris store with a massive PR event.

Taking over the Champs Élysées to herald the upcoming launch of their newest Paris flagship, Abercrombie & Fitch placed 101 shirtless male models all around the area to greet photographers and shoppers. Like a scene out of Bruce Weber’s iconic ads, the brand decided to ‘accessorize’ their new locale with models hanging by the store front and rooftop.

Abercrombie & Fitch Paris —
23 Avenue des Champs Elysees
75008 Paris

 

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

Share
Tweet
+1
Share
Pin