Abercrombie Says Bonjour to Paris

Abercrombie & Fitch prepares for their new Paris store with a massive PR event.

Taking over the Champs Élysées to herald the upcoming launch of their newest Paris flagship, Abercrombie & Fitch placed 101 shirtless male models all around the area to greet photographers and shoppers. Like a scene out of Bruce Weber’s iconic ads, the brand decided to ‘accessorize’ their new locale with models hanging by the store front and rooftop.

Abercrombie & Fitch Paris —
23 Avenue des Champs Elysees
75008 Paris


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