Mar 14, 2018 | By Cassandra Napoli
Taking over the Champs Élysées to herald the upcoming launch of their newest Paris flagship, Abercrombie & Fitch placed 101 shirtless male models all around the area to greet photographers and shoppers. Like a scene out of Bruce Weber’s iconic ads, the brand decided to ‘accessorize’ their new locale with models hanging by the store front and rooftop.
Abercrombie & Fitch Paris —
23 Avenue des Champs Elysees
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.