The model turned actress combines her acting and modelling talents for the brand’s latest campaign. WGSN’s Sam Aldenton reports
Model turned actress Abbey Lee Kershaw has reprised her modelling role for Kenzo’s latest campaign titled Snow Bird. The campaign images show the model dancing in a deserted trailer park, junk yard and in amongst baron desert plants.
Under the guidance of the brand’s creative directors since 2011, Humberto Leon and Carol Lim have created the brand’s signature surrealist themed campaigns. This season’s advertising signifies a departure from its usual abstract and brightly hued imagery as established by the campaign’s photographer and film director Sean Baker.
Styling was created by Heidi Bivens with hair by Holli Smith and make up artistry by Fara Homidi.
The campaign images are accompanied by a short teaser trailer for a film starring the model/actress (presumably this was one of the draw cards of Kershaw’s modeling return walking through an isolated trailer park city, set to debut on February 3rd.
For more global analysis, key beauty trends and consumer trend forecasts, join WGSN