A Yellow Birthday


Over the last century, UK department store Selfridges has remained on the cutting edge of fashion and culture by collaborating with luminaries like John and Yoko, Salvador Dali and Vivienne Westwood. The store is celebrating its 100th birthday in style selling exclusive apparel, accessories and other products in their signature Pantone 109 yellow. The collection, which will be sold in the store throughout May, features commissioned pieces from Ralph Lauren, Levi’s, Converse, Marc Jacobs, Fender, Moleskine and many more. Even an exclusive Blackberry was created for the most hard-core fashionistas. With yellow being Pantone’s “official color of 2009,” it seems to be a perfect match.

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