A Slimmer Denim You


Even Kellogg’s UK branch is banking on consumer’s love of denim in these difficult economic times. The company has paired up their Special K cereal brand with online denim retailer ilovejeans.com to help inspire everyone to lose those few extra end of the year pounds. The Slimmer Jeans Challenge will help track your results and provide participants a $30 discount off the purchase of denim for their new and improved shape.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

WGSN Insider Bulletin

Get more Denim insights as a WGSN subscriber

Related Stories

Levis trucker jacket

Levi's 50th anniversary of the iconic original denim jacket

Global Retail Autumn 2017: Why the transitional trucker is a key denim trend

Levi's promotes inclusivity in its new campaign 'Circles'