Feb 21, 2017 | By Lourdes Linares
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Much has been written about the purist, Made in America movement that’s been slowly emerging over the last few years in the U.S. We’ve explored brands such as Telleson, Raleigh, Imogen + Willie, Jack Knife Outfitters and Roy, as well as numerous other like-minded artisanal denim brands working with quality materials and time-proven crafts. A venture that’s emerged to nurture such brands and provide an environment to house them together is Northern Grade.
Produced by Katherine and Mac McMillan (the team behind menswear brand Pierrepont Hicks), Northern Grade is a mobile menswear pop-up market launched in 2010. They showcase only brands that manufacture where they design, and focus on quality over quantity. The intention of their events is to connect savvy customers with the producers of quality items, to create a further customer connection and value to the process of buying.
They say: “In this fast-paced world of today’s fashion and technology, the consumer wants to know more about what is behind the brands he covets. He can view a Twitter feed of his favorite designer, and know their favorite spots to eat in New York. Northern Grade gives him a chance to shake that designer’s hand and talk.”
The traveling markets not only unite like-minded brands and consumers, but also encompass local food, drink and music from the area, creating a meaningful and rich shopping experience. It’s a novel and fun way of looking at retail and has been doing really well and gaining momentum and recognition in the U.S. among both brands and consumers.
Denim obviously plays an important part in the “Made In America” tag, and some of the top names in the purist denim scene are involved such as 3sixteen, Baldwin Denim, Tellason, Ruell & Ray, and Imogene + Willie.
The next event is due to take place in Nashville on May 5th (see flyer below). Check out the Northern Grade website to see if they’re coming to a city near you!
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