May 14, 2018 | By Sidney Morgan-Petro
Frida Giannini’s message for F/W 09/10 was strongly dictated by the power pop of the ’80s, which wasn’t surprising seeing as though the soundtrack was provided by the Pet Shop Boys. She felt that it was time to celebrate fun and optimism, not for reflecting on the bad times, and it showed in all things unconventional that came down the runway. The large batch of cropped, ultra-skinny suits were mostly shiny jacquards with underpinnings of brightly-colored shirts and no-nonsense striped ties. Many wovens had pindot patterns and a contrasting white collar. Lapels were adorned with geometric novelty buttons. Gucci’s use of a dip-dye effect was completely timely, if not perhaps a season behind. Even still, it looked fresh on wool moto jackets and much of the tailored clothing, sometimes running at an angle over the jacket and matching pants. A standout piece of the collection was a leather jacket with fur trim and blue plaid arms made from wool, proving the point that a huge dose of irreverence and eccentricity is sometimes needed in tough times.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.