May 30, 2019 | By Louise Squire
Last month, news broke that London trade show Bubble was closing its doors after 10 years. This came as a shock to brands and visitors alike after a successful A/W 18/19 edition in January which saw the ‘Bubble Runway’ reinstated and added agent showrooms. Users can click here for our coverage of Bubble A/W 18/19.
So what can we expect from next season’s kidswear trade shows?
The Playtime franchise, spanning accross Paris, Tokyo, Berlin and New York has announced it will release their brand-new Playtime Online feature in June this year. As brands look to create more personalized, one-to-one experiences in their showrooms, Playtime Online reacts to this trend by extending the bi-annual trade shows to an all year round, 24/7 online experience. Buyers and customers can easily connect, view ranges and purchase online at their own convenience with a much broader selection of brands.
Pure London has revealed it will be extending its offer to include kidswear in July’s show, running at Olympia London 22-24th July. Brands who have already signed up include 4Funky Flavours, Dekoz and Sugarhill Brighton. Managing director of Pure London, Julie Driscoll, hopes to tap into the ‘mini-me’ and blogger parent trends in kidswear, curated at a trade show where men’s, women’s and kidswear can be found under one roof.
The Childrenswear Association also hopes to fill the gap of Bubble by announcing that the NWCA will be launching ‘The Childrenswear Show’. Originally scheduled to exhibit in July, the NWCA have announced it will now debut in January 2019 for the Autumn/ Winter season.
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