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A Look Inside the “Blue Jeans” Exhibition

The Netherlands Centraal Museum’s doors are open to the long anticipated Blue Jeans exhibition. Pulling together 350 years of denim history, the exhibit traces a complete timeline of one of the most universal and iconic fabrics of modern history. We take a look inside and highlight some of the key installations, showcase pieces, and unique artifacts featured.

On November 23rd, The Centraal Museum hosted a warm welcome at the reception of the 350 years of Blue Jeans exhibition with Head G-Star designer, Pierre Morisset, greeting guests as they poured into the show in Utrecht.

Spanning across a 100 meter “indigo timeline”, the exhibition chronicles 350 years of denim history, displaying new work by renowned artists, combined with national and international loan pieces. A huge task to document, Another Something and Company’s, Joachim Bahn (also of Tenue de Nîmes) spent the past year curating show, which includes old samples from the 18th century, through to the designs of Chanel, Maison Martin Margiela, G-Star, and Momotaro. We’ve created a more than 100 meters long cabinet, starting like a loom in an almost black-indigo color, morphing to slate blue, and finally ending in a bright white workshop,” Bahn noted about the show on his website.

Throughout the timeline you’ll find all kinds of trinkets and objet d’arts like classic paintings from “The Master of the Blue Jean”, through to more familiar memorabilia like Buddy Lee dolls. A section dedicated to denim’s more modern interpretations in fashion highlights runway pieces from Chanel, Jean Paul Gaultier, and Yves Saint Laurent, while more purist takes from Mister Freedom and Naked & Famous showcase both craftsmanship and innovative technology. G-Star has also previewed their RAW concept line of medieval inspired jeans that were shown at last season’s Bread & Butter.

A unique section of the show, the Blue Jeans Studio pays tribute to the old practice of repair and craftsmanship, giving visitors a first-hand view of how handcrafted jeans are manufactured. In the studio, visitors are invited to get their hands blue and use actual equipment from the jean industry. Various workshops are also scheduled that offer denim lovers the chance to learn handcrafted and bespoke techniques from industry experts including local Amsterdam artisan Atelier Tossijn.

Blue Jeans is on display through March 10, 2013 at Centraal Museum Utrecht (NL).

Centraal Museum
Nicolaaskerkhof 10
3512 XC Utrecht
+31 (0) 30 2362362

Images courteous of Another Something and Company

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