Mar 13, 2019 | By Alexei Cowan
Request a demo to see WGSN for yourself.
|When businessman Fabio Souza opened À Lá Garçonne, he based the decoration on a fictitious story to inspire himself. The concept was to recreate an atmosphere of a store founded in 1929 that worked until the late 1950s. The store “closed,” only to be re-opened with no modifications to its interior design. Souza traveled to cities in Brazil and around the globe to find furnishings that best represent this deteriorated design that only appears with time.
Rua João Moura, 395São Paulo, BrazilTel: + 55 11 2364 3280
|This two-story vintage location carries an endless collection of retro looks for men, women and children. Organized by gender, you’ll find garments from the 1950s to 2000 that are sometimes modified to be more pleasing to the modern eye. Vintage goods mix with clothes from labels like Alcides & Amigos, beauty products from Granado, and a small selection of vintage toys. You’ll also find designers such as Louis Vuitton, Chanel and Hermés; Souza’s intention is to combine these brands with other inexpensive pieces to offer clients a range of prices.|
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.