May 17, 2018 | By Taryn Tavella
On Wednesday night Surface to Air, the hip French design collective known for innovative suiting materials, clean cuts, and leather jackets, opened their first stateside store in SoHo. As a kick off to New York Fashion Week, they hosted a swank soirée at their new spot at 27 Mercer Street. A rainy night didn’t prevent guests from attending this hot ticket party where attendees sipped champagne, looked at clothing up close, supped on snacks from a truck parked outside, and rubbed shoulders with celeb Surface to Air collaborators Kim Gordon and Kid Cudi.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.