Jun 07, 2018 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
Levi’s gave birth to modern denim on May 20, 1873. The first pairs of jeans off the assembly line were the same ones the world still embraces today: the 501®.
This video is part of the new Designer Studio series from Levi’s that offers the back-story of some of their most iconic and hip products, plus helpful advice on how to wear them from members of their design team. For the latest installment, Alex Valdman, a designer at the brand’s headquarters in San Francisco, talks us through the various features that make the 501 design such an icon in the worlds of fashion and denim alike. From the humble beginnings of this once working class overall, to the fashionable associations with James Dean and Marlon Brando, the item has quickly become a rebellious symbol that has captured global attention.
For those of you yearning for more nostalgia from Levi’s print advertisements of days gone by, follow the drop.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.