Mar 13, 2019 | By Alexei Cowan
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To celebrate its 90th anniversary The House of Gucci unveiled its first public museum in it’s hometown, Florence.
Located in Piazza Signoria, Gucci Museo proudly occupies the medieval Palazzo della Mercanzia. Spanning 18, 500 square-feet the museum digs back into the brands culture rich history and exhibits a treasure trove of archived Gucci goods from iconic vintage pieces, heritage luggage and a Cadillac to handbags, scarves, surfboards and red carpet dresses. A retrospective of evening gowns is on permanent display in the ”Sera” hallway while Gucci’s flower prints are showed off in”Mondo Flora” and ”Logomania” displays sports and lifestyle pieces detailing the evolution of its iconic double G logo. In addition to the permanent exhibitions, rotating contemporary art installations will keep locals and visitors coming back for their dose of culture. Proceeds from the museum shop and a Rizzoli curated bookstore will go towards preserving the city’s historical sites, while the attached cafe will serve fresh, locally sourced snacks and refreshments. – Jordana Longo
Palazzo della Mercanzia
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