6 hours ago | By Marine Beaufils
Big data meets consumer insights. Experience WGSN.
Giving back, extra entertainment and gifting to guests are among the key trends in weddings for 2017, according to wedding planner website The Knot.
Animals are also playing an increasingly large part in weddings. From rabbits and donkeys to llamas and pigs, as couples having rustic barn weddings are incorporating farm animals into the wedding day.
And inspired by the Pantone Color of the Year, Greenery, which symbolises a reconnection with nature, one another and a larger purpose, The Knot said it’s seeing a rise in ‘natural’ decor. This focus on all-things-natural is also another way of couples giving back, it added.
“Weddings continue to be the ultimate personal statement for couples, completely customised to feature their favourite foods, florals and traditions. But today’s couples want to give back on their wedding day too,” said Kellie Gould, editor-in-chief of The Knot.
“In addition to registering for cookware and cutlery they’re also registering for their favourite charity. Furthermore, today’s couples are concerned with the impact their celebrations are having on the environment, opting for greener alternatives for food, flowers, invitations, party favours and more.”
The top trends include:
1.Reduced carbon footprint
Hosting a wedding while reducing its carbon footprint is on-trend. That means food and flowers that are in-season and locally sourced, earth-friendly invitations printed with soy-based inks on recycled paper, hand-written personalised place cards that can be kept as mementoes, and donating flowers to a hospital or nursing home.
2.Gifts with a difference
Couples are asking for cash to camping gear and even museum memberships, and causes they care about. This could be connected to the rise of later marriages and second marriages with many couples no longer needing the traditional toaster or other items for their home as they already have them.
3.Icebreaker guest games
With weddings becoming an all-weekend affair (or longer if couples have chosen to marry in holiday destination abroad), icebreaker games from puzzles to croquet are being seen as key ways to keep guests entertained.
Couples are pulling out all the stops with aerialists, acrobats, live painters and even choirs belting out Beyoncé. More affordable options include a classical quartet and ballerinas in tutus, or a “silent disco” where guests wear headphones and dance to their own beat if there are noise controls in the location where the wedding is being held.
5.Image mapping technology
As part of the desire for a more natural environment, The Knot said couples could now turn an indoor venue into a lush garden with new projection technology image mapping that allows couples to transform a space with lighting and moving pictures. The tech can also be used on a wedding cake.
6.Metallic dresses and breezy silhouettes
Metallic dresses with subtle gold threading and silver beading flooded the runways during Bridal Fashion Week. Also big this year, effortless dresses with flowing fabrics are “a must-have for providing a lightweight, ethereal vibe for destination weddings”. Detachable skirts, floral embellishments and off-the-shoulder looks are also likely to make an appearance on the aisle.
The new take on the naked cake is the translucent cake. Instead of totally bare tiers, translucent cakes have a thin veil of frosting with just a bit of the cake showing. Typically iced in buttercream, they’re topped with fresh flowers or in-season fruits that hint at the flavours of the cake filling.
More couples are having rustic barn weddings are incorporating farm animals into the wedding day but others are also bringing pets with them to the ceremony.
9. Interactive dining
With food trucks and passed multi-course meals, the sit-down dinner is starting to be replaced with more interactive options. That could mean stations featuring favourite food options like a raw bar with a waiter live-shucking oysters or wine and cheese pairings with an on-site sommelier.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.