Jan 14, 2021 | By Hannah Manton
Big data meets consumer insights, Experience WGSN.
With fashion month in full swing, our Senior Editor of The Fashion Feed, Polly Walters is back with the top trends to know from Milan.
Our #futurecommuter theme is continuing on its upward trajectory as designers look to returning to the office in a post-pandemic future. Shaking off its streetwear connotations of the past few seasons, for S/S 21 this look is all about super-elevated utility-inspired fits in technical performance-esque fabrics. Colour is proving key to this trend’s evolution – explore clinical blues and greens, cool greys and stark whites
A move on from WGSN’s colour of 2020, Neo Mint, this cool grey-green sits in line with an emerging paler palette. A perfect accompaniment to calming neutrals, lighter versions of green are upticking across the womenswear market
From classic cocoon interpretations to 1920s/1950s-inspired clutch styles, the summer coat has been a mainstay from city-to-city. Comfort and practicality are key components of this versatile item
Perennial nautical themes were pushed beyond simply escaping to the seaside at the Versace show, as we dived deep into the ocean into a fantastical underwater world for prints and graphics inspiration. Shell motifs and brightly coloured starfish call back to ’90s with a joyful sentiment
A key material across the A/W shows back in February, leather is also proving popular for S/S, confirming the importance of transseasonality within collections. A host of influential designers in Milan utilised buttery nappas, most notably on dress silhouettes. Relaxed tailored styles such as the blazer or wide-leg pant offer your most accessible inroad for S/S 21
“The classic Baguette and Peekaboo styles were reimagined in new material fabrications and with subtle detail updates” Says Senior Accessories Editor, Jane Collins “As with previous shows, add-on accessories were clipped to the side of bags, ideal for modular design solutions. Drawing our attention were the bags shrouded in lace, the pandemic-proof picnic hamper and the update of the ’80s ‘jelly basket’ made from recycled PVC.”
A key look as part of the #smartenup trend, the must-have matching set dominates Milan Fashion Week. The newest call-out for denim is a loose and languid cut, opting for boxy trucker jackets teamed with culottes or slouchy pants. Refined details like oversized workwear pockets, premium trims and soft-focus colour take the look away from classic Canadian tuxedo and into a more elegant direction
If you’re a WGSN member, Login now to access the Milan Fashion Week Need to Know trends. If you don’t want to miss out on the daily trend alerts, Fashion week city round-ups and Collection Reviews, request a demo.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.