4 hours ago | By Joanna Standley
Get more Denim insights as a WGSN subscriber
Sep 13, 2018
7 For All Mankind has long been known as a pioneering brand in bringing ‘premium denim’ to scale.
Their stylish denim assortments has transformed Los Angeles’ denim landscape, and continues to do so as the brand evolves. 7 For All Mankind has just announced its new fall/winter 2018 campaign featuring Stella Maxwell and Paloma Elesesser, and with it also announced its new extended denim sizes that range from sizes 23-34 – a trend women of all different sizes can enjoy!
Trust us when we say this; this is big news when it comes to stylish, premium denim options. 7 For All Mankind is not the only denim brand jumping on the ‘extended size’ denim-wagon. Earlier this year, Madewell announced it would be extending their sizes up to 3x, and Target recently introduced their youthful 1990’s-inspired line which accommodates sizes from 0-26.
Are you catching this, global denim brands? Time to get real, get on the trend, and take on denim inclusivity once and for all.
“7 For All Mankind has always been about style and comfort—specially being comfortable in one’s own skin. We stand behind that more than ever with denim to accommodate sizes 23-34. With this, the brand aims to make the shopping experience more inclusive to more body types—both online and in-doors. Because mankind includes all bodies, we’ve proudly extended our women’s denim sizing to be even more inclusive” – 7 For All Mankind
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.