5 standout wedding dresses to make you finally fall for bridalwear

Just like me, a whole generation of women grew up with the idea of a wedding dress as an outdated and not exactly fashion forward garment.

It turns out, we were wrong. Looking back at the S/S 17 shows presented last week in New York, it’s clear bridalwear is not limited to the outdated, fairy tale style I had in my head.

Blame it on those beautiful Pinterest moodboards or the celebrities borrowing wedding gowns to attend red carpet events, but the fact is the market has changed, bridalwear is giving womenswear a run for its money with contemporary designs that really push the boundaries of design, so much so that it was hard to pick only five pieces for this post.

The choice came down to gowns that really celebrated individuality. Length, colour and shape are free from old rules.

Soft hues of lilac and pink popped up in key collections.

3-wedding dresses-Marchesa_mhs_brs17_026


From a dreamy gown by Marchesa to a bohemian look by Houghton.

4-wedding dresses-Houghton_hgt_brs17_007


1-wedding dresses-Monique_Lhuillier_lhu_brs17_019

Monique Lhuillier

5-wedding dresses-Mira_Zwillinger_mra_brs17_035


2-wedding dresses-Jenny_Packham_pkm_brs17_040

Jenny Packham

Jenny Packham was another designer who betted on rocker aesthetics, while Monique Lhullier presented an unpretentious collection tailored made for a modern bride. Finally, another showstopper was Mira Zwillinger’s spin on celebrity favourite ‘naked-dress’ suited for those more confident brides. I can honestly say this is the time to keep bridalwear on your fashion radar.

And don’t forget to check our website to see our Bridal SS17 Key Trends’ report.


Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.