Mar 22, 2018 | By Rose Garrod
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Apr 26, 2016
By WGSN Insider
Just like me, a whole generation of women grew up with the idea of a wedding dress as an outdated and not exactly fashion forward garment.
It turns out, we were wrong. Looking back at the S/S 17 shows presented last week in New York, it’s clear bridalwear is not limited to the outdated, fairy tale style I had in my head.
Blame it on those beautiful Pinterest moodboards or the celebrities borrowing wedding gowns to attend red carpet events, but the fact is the market has changed, bridalwear is giving womenswear a run for its money with contemporary designs that really push the boundaries of design, so much so that it was hard to pick only five pieces for this post.
The choice came down to gowns that really celebrated individuality. Length, colour and shape are free from old rules.
Soft hues of lilac and pink popped up in key collections.
From a dreamy gown by Marchesa to a bohemian look by Houghton.
Jenny Packham was another designer who betted on rocker aesthetics, while Monique Lhullier presented an unpretentious collection tailored made for a modern bride. Finally, another showstopper was Mira Zwillinger’s spin on celebrity favourite ‘naked-dress’ suited for those more confident brides. I can honestly say this is the time to keep bridalwear on your fashion radar.
And don’t forget to check our website to see our Bridal SS17 Key Trends’ report.
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