Aug 10, 2019 | By Luke Tebbutt
The tradeshow season is heating up, and it’s that time of year again when our attention turns to Pitti. The trade show organisation has pretty much all fashion/retail bases covered, from menswear, to yarns, fragrance, food and kids. In fact, Pitti Immagine might be one of the longest running trade shows on the WGSN roster, celebrating its 90th anniversary this coming season. But it’s not resting on its laurels or its history; it remains one of the most relevant, progressive shows we attend.
Following the bi-annual Pitti press breakfast this morning at London’s Claridge’s Hotel, here are the standout, upcoming fashion moments our WGSN team are most excited about for the S/S 17 season:
1. TECH FIRST
Now with its very own app, Ready-to-Order, Pitti is helping brands both big and small to manage work entirely from an iPad, creating, editing and processing orders on a global scale, all for approximately €40 a month – put into perspective by Pitti Immagine’s CEO Raffaello Napoleone this morning, as the equivalent cost of a daily espresso.
For Pitti Uomo in June, Pitti will also launch a new format and workshop, “MODÆ Connection”. Organised in partnership with Google, the initiative will provide attendees with an insight into the ever-evolving relationship between fashion and the digital world, breaking down the barriers that are preventing some businesses harnessing the power of online.- Katharine Smith, WGSN Senior Events Editor
2. SUPPORTING THE FUTURE OF FASHION TALENT (EVEN MORE)
Making it as a young knitwear designer is not easy, so Pitti’s continuing support of new design talent via its platform Feel The Yarn has never been more important. This year it’s extending its offering by doubling the number of students whose work will be displayed, in a new expanded area. You’ll be able to see the work of 26 students from 13 colleges alongside a Feel the Yarn brochure. The winner receives an internship with the prestigious fashion house Salvatore Ferragamo and a financial prize provided by Consorzio Promozione Filati. It will as ever explore the creativity achievable with Italian yarn based around the theme of 24 hours in knit -Charlotte Casey, WGSN Senior Knitwear editor
3. RAF SIMONS IN ATTENDANCE
At the most talked about time in his career, Raf is headed to Pitti. So I’m looking forward to seeing guest designer Raf Simons in attendance, he’s one of the most exciting talents in the industry at the moment. Plus, the guest designers’ shows are always outstanding at Pitti (production, location, vibe etc..). What I find fascinating is that despite turning 90 this year, Pitti really manages to stay relevant and innovative with up-to-the-minute guest designers, exciting events and of course top exhibitors-Sara Maggioni, WGSN Director, Retail & Buying
4. GOSHA RUBCHINSKIY’s GUEST APPEARANCE
I’m so excited about Gosha Rubchinskiy’s presence this season – the Russian designer has rocketed into our consciousness and is one of the main reasons that the skate aesthetic is so hot in menswear. Now showing on schedule at Paris Fashion Week, his star is set to keep on rising. The opportunity to see his new photography project at Pitti Uomo is a real treat and one that I won’t forget quickly- Nick Paget, WGSN Senior Menswear Editor
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