May 24, 2019 | By Cassandra Napoli
Experience the leading provider of consumer foresight.
The supermodel sat down with Hearst chief content officer, Joanna Coles at Cannes today for a chat about her 10-year-long modelling career, body positivity and making computer science sexy. Here’s three interesting facts we learned about the statuesque beauty, Karlie Kloss at Cannes Lions 2017.
There is no “perfect” body type
The fashion industry’s unrealistic body expectations have not escaped even Karlie Kloss, who was once told she was too fat and too skinny by different casting directors on the same day. “I’ve lost jobs I wanted for being simultaneously too fat and too thin,” she said, adding that she wishes female designers would make clothes for a more varied range of body shapes and sizes. The model went on to say she doesn’t believe there is one perfect body type, and that she survives in the industry by focusing on her health and strength, as opposed to her weight. “I don’t want to please anyone but myself,” she stated, earning her a huge round of applause.
She is a geek and proud
Kloss told the audience that, while her 10-year career as a model has been a huge privilege and taught her a lot, she is undoubtedly a geek at heart, and often wishes she had followed her father’s career path into medicine. “At my core I am totally a nerd. I love understanding how things work,” she said. And while she acknowledges that “computer science isn’t exactly sexy,” it is something she is genuinely passionate about, and wants more women in tech to move things forward. “It’s such a shame that girls still feel like they have to be ashamed of being clever. There are probably tech companies here that want to hire more women engineers, and there aren’t many. I want to change that.”
She is using her global influence for good
Kloss’s ambition to have more young women in tech is not just a pipe dream – she is actively using her voice and responsibility as a global influencer for good. Her coding camp for young women, Kode with Klossy, is now in its second year and has expanded to 15 camps in 10 US cities over the summer, including Austin and Los Angeles. She has also created a scholarship scheme for young girls who want to learn computer science. “When I offered the first 20 scholarships, I didn’t think I would have any respondents. As it turned out, I got thousands,” Kloss said, expressing her gratitude to social media for giving her this opportunity to help others: “I love being a muse, but I also love using this vehicle to do something more meaningful. We all have an opportunity to have a voice and a platform – I want to be valued for the quality of my ideas.”
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.