3 reasons to love Yevu: The socially responsible, printastic fashion line

If your current wardrobe is essentially an ode to black, grey and navy, and you are desperately looking for a way to change that in 2017, may we present Yevu.

The graphic print fashion line, created by local makers in Ghana is making waves on Instagram and through a series of cool pop-up stores.

Here’s what you need to know about the cool label:



  1. 1. Yevu means ‘foreigner‘ and was a word Anna Robertson (the owner of the label) heard regularly on the streets of Ghana while working there. Eventually she decided to adopt this word as the name for her brand – which we first heard of three years ago when a pop-up store emerged in Sydney’s Surry Hills, completely selling out in the first three days. Pop-up stores have also emerged in Melbourne and London.
  2. 2. Yevu is all about creating a great social impact. Robertson’s business is growing, aiming to challenge and help to eradicate urban poverty. Robertson employs 22 people (tailors and seamstresses) in Accra who create the styles out of a growing workshop- she is using the fashion label as a connector bringing the local talent to a global fashion market. The team of creators in Accra work across her colourful, bold and ethically produced range.

3. The designs are fashion-forward

The fashion line embraces current trends, offering up oversized clothing to reflect the current (Vetements inspired) trend and creates a buzz with one-off prints that have a limited retail run. The bold, bright colours are also perfect for Instagram.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.