Nov 15, 2018 | By Allyson Rees
Experience Lifestyle & Interiors on WGSN.
Jul 11, 2017
By WGSN Insider
Whether you’ve just bought a new home or rented the apartment of your dreams, making sure the bedroom looks good is surely the number one priority ( or at least the number one vanity project, after you’ve sorted out the important things like whether the roof leaks, or if the house traps heat or is permanently cold etc). John Wildsmith said it best “You are either in your bed or in your shoes, so it pays to invest in both.”
So to help with your quest for the ultimate bedroom decorating ideas, we’ve round up three core Instagram accounts from bed related companies that offer inspiration that you can even tap to buy. Enjoy!
1. In Bed
With over 40,000 followers, In Bed uses Instagram to tastefully curate its essential linens, homewares and sleepwear collections, as well as inspirational lifestyle shots to set the mood. The Australian online store selects only high-quality, ethical fibres and fabrics in its products.
2. Crisp Sheets
This Amsterdam-based lifestyle company focuses on providing “the ultimate sleeping experience”. Aside from soft cotton beddings, the brand also provides playful posters, postcards and notebooks. With 12.2K followers, the Instagram account features playful and lived-in bedroom inspirations to beautifully showcase its products.
Prior to the launch of Casper, the mattress company which disrupted the traditional retail model, you probably never thought of mattresses as cool. Mattresses were a necessity and Casper came along and made them fun again. The company’s Instagram account (over 70k followers and counting) relies on a strategy of displaying just how fun mattresses and bedtime can be. Think sheet folding fails and cute dogs snuggling on the bed, proving that the bed is the cornerstone of your bedroom design ideas.
Love this? Check out our blog on how footwear brand Birkenstock is moving into bedding here.
Subscribers check out report on the latest lifestyle trend: how tech developments in bedding is transforming the wellness market in our report Sleep Better Bedding.
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