Aug 17, 2017 | By WGSN Insider
Over the past few seasons, the Active Team has been following the exponential growth of compression technology, across a wide range of items and disciplines within the Active market. Essential for every athlete, this innovative, technical helper, provides additional support to the body and the circulatory system, in-turn enhancing performance. Most recently we saw it at both the 2010 NYC Marathon and 2011 Tokyo Marathon on novice runners as well as seasoned vets. From compression socks and leggings to armbands and suits, you can expect to see this niche category continue to expand.
Cut to 2XU…
2XU is currently one of the top brands on the market. Founded in 2005 and based in Melbourne, Australia, the compression label is making headway on U.S. soil and not just with consumers, but also with elite athletes. 2XU U.S. Ambassador’s include professional paddle boarder, Jenny Kalmbach, New York Jets punter, Steve Weatherford and award winning personal trainer, CrossFit coach and competitive athlete Josh Courage. What’s even more interesting is the fact that the athletes are not paid and solely using the product on their own.
The list of athletes and teams going out of their way to wear 2XU is astonishing….
We’ll continue to follow the growth of 2XU and see how the next level of compression technology will develop…
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.