Aug 14, 2018 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
With Iron Heart we’re never surprised at how far they take durability. As their tags say “My Favorite Rugged Wear”, you won’t find a more durable and well constructed pair of jeans.
Iron Heart, which was created about 9 years ago by some Japanese bikers in search for the right denim to wear when riding, has come up with a collection of thick denim items, totally different from any other denim you have ever seen before. The difference consists mainly in the thickness of the material used for making jackets and jeans for motorbike riders.
The latest project see’s the brand introduce two popular jeans in Super Extra Heavy Denim. This is what Iron Heart is calling its new 25 oz. denim, and we couldn’t agree more. This stuff is thick enough to withstand just about any abuse you could imagine.
While it’s not the heaviest denim in the world (Naked & Famous has confirmed production of 32oz. jeans. Insane…), its certainly the heaviest from any of the more orthodox companies. In these images you can see Iron Heart’s popular slim cut, the IH-666-XHS “Devil’s Fit”, but they are also producing their standard cut in the 25 oz. denim, labeled the 634-XHS. They leave no detail unturned, from the sheen of their beautiful denim to the extremely thick leather tag their denim screams of overindulgence. The denim is constructed of 100% hand-picked Zimbabwe cotton, known for it’s unusually long fibers, giving this denim an even look but a very soft hand.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.