That’s true globally, with a new survey of homeowners and renters in four very different countries (US, India, Brazil and France) by Whirlpool Corporation showing clear consumer preferences for all-things-uncomplicated.
What people want, it seems, are “smart features that are easy to understand and are a practical and efficient addition to their everyday household tasks”.
The company said its findings “underscore the need for practical, efficient solutions from the smart home” and that “a vast majority of consumers (72%) are looking for simpler, faster ways to help manage their lives, and over half admit to feeling that cooking (52%) and doing laundry (58%) take up more than the preferred amount of time”.
Consumers are also “immensely interested in” smart appliances that manage water usage and help them save money.
What it boils down to at the moment is that consumers feel products for the home aren’t currently solving their problems, but it looks like the solutions don’t have to all about flashy tech, they just have to be real solutions.
The survey showed that 74% of respondents are interested in smart appliance features that reduce food waste, and 75% in appliances that manage water usage. Some 78% also want items that help them save money, with 64% saying it’s important that their appliances help save on electricity costs. And 69% want products that can be “personalised to their unique preferences”.