May 18, 2017 | By Allison Goodfellow-Ash
Request a demo and see WGSN for yourself.
As 2017 sees Finland celebrate 100 years of independence, a host of events are planned to take place throughout the country during the next 12 months; from the recently held first ever Nordic brands Licensing trade show to the Centenary World Championships in Lahti, through to the now globally recognised restaurant day and more recently announced sauna and nature days– all events in some way- showcase and celebrate Finish culture, heritage, creativity and innovation. It’s hardly surprising in this case to hear that Finland’s 2nd most loved export after Santa Claus, Moomins will be making a concerted national and international impact over the coming year too. In Finland look out for the new Moomin museum opening in Tampere Hall on May 9th which will exhibit a unique collection of Tove Janssons work in a modern and multi sensory way.
If you can’t wait until May and are currently in London, then check out the Tove Janson exhibition currently showing at Dulwich Picture Gallery until 28th January that displays 150 of her works, including a large body of self-portraits and paintings never seen before in the UK.
If you prefer a more immersive Moomins experience then the Southbank Centre’s current Nordic Matters Festival is showcasing an Adventures in Moominland tour to check out or alternatively wait until Easter break and head outdoors down to Kew Gardens for a fun-packed Moomins trail experience.
The simple and thoroughly Scandinavian aesthetic of the Moomins has undoubtedly captured the imagination of the Japanese, so much so that the first Moomin theme park outside of Finland will open at Lake Miyazawa in the Greater Tokyo Area this year, part of the new Metsa Village Northern European lifestyle holiday resort “that leads to moral richness” due to open over the next three years. Last, but not least the Finnish National Ballet‘s Japan tour in April will include Moomin and the Magician’s Hat, specifically designed ballet tailored toward the Japanese market will tour in April.
With core values of tolerance, love, equality and the respect for nature and each other surely there’s room for us all to spread the Moomin love this year.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.